Exhibition of the Murmansk region, arranged by the regional Ministry of the Economic Development, is an integral part of the North-West Federal District exhibition presented in the Olympic park in Sochi during the XXII Olympic winter games and XI Paralympic winter games. Each Russian region has its own booth: so called “visit card” of the region. Beautiful photos, illustrating the regional nature landscape installed at the Murmansk region boost as well as separate stand, devoted to local arts of indigenous people: Lapps and Pomors. Craftsman organize workshops on birch plaiting, on deer bone carving, on modeling of roe deer’s. Cultural, historical, tourist and sport potential is highlighted by means of information boosts, promotional materials and walkers. Thousands of visitors of the Olympic Games could be get acquainted with unforgettable sights of the Murmansk region.